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Business Intelligence vs Business Analytics - 4 minute read

Mar 8, 2022

By Shubham Kushwah

Reading time — 4 minutes

Business Intelligence vs Business Analytics - 4 minute read at veonr blog by shubham kushwah

While Business Intelligence (BI) and Business Analytics (BA) might sound similar - there are some key differences.

If you are looking for a one liner. While BA offers advanced analytics, it frequently relies on BI to answer complicated queries and forecast.

There's a bit more to it ofcourse. Let us dive in.

Data analytics is a broad term that encompasses a variety of techniques. The term "data analytics" encompasses a wide range of methodologies and applications. Business intelligence and business analytics are two of the most popular techniques.

What are the differences between BI and BA?

Yes, it appears that they are the same item. It's a common misunderstanding among businesses, and it may have a significant influence on your analytics approach.

You must understand how BI and BA function as different techniques in order to get the most out of your data.

The major distinctions between business intelligence and business analytics, as well as information on how they complement one other, are outlined here...

Recent Events

The focus on when events occur is the key difference between business intelligence and business analytics. The focus of business intelligence is on current and historical events captured in data.

Future Possibilities

The goal of business analytics is to predict what will happen in the future. The data is the same in both processes, but the timescale for implementing the outcomes differs.

--- Quick Summary ---

Business Intelligence (BI):

What is going on right now, and why is it happening?

Business Analytics (BA):

What is likely to happen next?

By making data actionable, BI assists businesses in developing strategies for current conditions. The data is split down so that you can get an answer to a specific inquiry about what's going on right now.

BA develops plans based on data insights that effect future operations. The objective is to increase production and enhance the present systems.

Expressiveness

Business Intelligence and Business Analytics differ in how data is used and the analysis they give.

Business Intelligence is intended to inform you of what has occurred, what is occurring currently, and the causes behind these events. It's expressive.

Business Analytics, on the other hand, is used for prediction. It finds patterns and trends in BA data that indicate why things are happening and if similar outcomes may occur again. The ultimate objective is to forecast what will happen based on what has already happened and make appropriate judgments.

End user

Another point of distinction between BI and BA is the end-user.

Without technical knowledge, marketers, accountants, and managers can understand data and make educated company decisions using Business Intelligence tools. Without the assistance of a data specialist, critical data points are shown automatically within BI tools.

The field of Business Analytics is a little more complicated. More work is required to extract and evaluate the valuable data. It's a position that would be better suited to someone with data analysis experience.

Which is why we recommend tools like Veonr Analytics for beginners.

Another way to look at it is as follows...

To compute results in BI, all that is required is basic math, which may be done by software for the end-user. To produce projections, BI depends on the building of mathematical models, querying, machine learning, and artificial intelligence. Clearly, anyone with the correct tools can execute BI.

However BA requires a data specialist with an analytics skill set who understands how to construct machine learning capabilities.

Implementation

Data is used and evaluated differently depending on whether you're doing Business Intelligence or Business Analytics. As previously stated - BI has been simplified.

The information is organised into simple reports that explain what's going on. (Dashboards and graphs are also popular).

However, with BA, the data is taken a step beyond reporting. To go further into patterns and figure out why things are happening, data applications and statistical analysis are used.

As a result, it's a case of reporting data vs repurposing data.

Closing Notes

Companies may use both Business Intelligence and Business Analytics to examine data and make better informed decisions.

Which one is chosen determines whether such decisions have an impact on present or future operations. Even if BI technologies are becoming more sophisticated and capable, data specialists are still required for predictive business analytics.

Starting with a business intelligence programme and then combining business analytics to produce estimates targeted at enhancing efficiency, revenue creation, and so on is frequently the best method.

Thanks for reading. Do your crew a favor and share this with them.

Cheers! More to come.


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