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How Elon Musk Uses Twitter - What Can You Learn From Him?

Feb 14, 2022

By Shubham Kushwah

Reading time — 4 minutes

How Elon Musk Uses Twitter - What Can You Learn From Him? at veonr blog by shubham kushwah

Here are some quick facts about his Twitter account

  • As of 14th February 2022. He bags a whopping 73.7 million followers.

Elon Musk Twitter account veonr blog shubham kushwah

To put that in contrast - he is the 11th most-followed account on Twitter.

Created his account in 2009

He has not been posting very actively since day one. But his interest has really spiked in recent years. Which can be seen prominently in this graph.

Starting from the year 2015. His activity has consistently gone up.

Every bar represents a year. Each bar consists of small squares - each representing one tweet.

Elon Musk yearly tweet activity veonr blog shubham kushwah

With almost 17,000 tweets on the platform.

Let's put that in perspective. There is a staggering difference in the activity of Elon Musk vs Jeff Bezos.

Each square represents one tweet - for the year 2018.

Elon Musk vs Jeff Bezos Twitter activity 2018 veonr blog shubham kushwah

A huge portion of his tweets are replies

As seen in this graph. A major chunk of his tweets - as of 2018 - are replies. Highlighted in yellow are the replies.

Elon Musk mostly replies veonr blog shubham kushwah

Elon Musk Replies Breakdown

Being as big of a deal as he is. He often replies to tiny accounts on Twitter. With a miniscule following - as compared to his. Take a look at this breakdown of his replies. The numbers here represent the amount of followers that people have - whom Elon has replied to.

He has more replies to users with less than 500 followers... than those with over 2,000 followers.

This goes to show - it doesn't matter what your size is. If Elon laughs at your joke, or if he likes your content. He will reply.

He loves engaging on this platform. Even more so than putting out his own content.

Elon Musk replies breakdown veonr blog shubham kushwah

Why is Elon Musk Tweeting So Much?

Being the richest man on the planet. You would assume he doesn't have enough time to spare for Twitter, right?

He runs giants like SpaceX, Tesla, The Boring Company, and Neuralink.

How does he manage to tweet all the time? And more importantly, why does he do that?

Turns out his interest in Twitter spiked more and more. Over the last few years.

That's partly because a few years back - Tesla dissolved its PR team in North America. So now who will handle all that work?

Elon stepped up!

He harnesses the power of the platform as a marketing tool. As well as occasional replies to people who have queries regarding their Tesla.

He shares a lot of information about the latest and greatest updates on the new Tesla models. Responds to journalists.

Tesla doesn't need to run any advertisements - Musk's Twitter account can handle all that jazz.

But it's not just for business and marketing. He has admitted that he has a ton of fun on Twitter. He often uses his tweets to express himself.

He shows the world that he is still engaging with the public. This is why most of his tweets are replies.

Gathering all the feedback from the public. From the Tesla owners. Handling their queries as well. He is truly using the power of social media at its best.

Elon once asked the people of Twitter whether he should sell 10% of his Tesla stock. And put up a poll. Based on which he would take the decision.

Elon Musk twitter public poll tesla stock sell veonr blog shubham kushwah

What kind of tweets does Elon Musk post?

  • Personal
  • Memes
  • Jokes
  • About his ventures
  • Insulting people who deserve it
  • He also doesn't hesitate to engage with critics.

Conclusion

Elon Musk is not sitting at his Tesla factory crafting these tweets. But rather he literally shares with the world - what he is thinking of at a certain moment.

Which is what makes him so lovable and interesting.

Thanks for all the research concluded by the team at The Wall Street Journal. We are able to see the breakdown of Elon Musk's Twitter account beautifully.

The point is. Whether you like him or not - he is Elon Musk. He will not be sharing breakdowns like this.

Who will? I will.

Make sure to follow me @shubmakes on Twitter.


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