Consider your most recent major purchase. You had a difficulty or a requirement, most likely. You did some research to see if there was anything you could do about it. Then you proceeded to make the purchase.
This is a great example of inbound marketing in action.
What is Inbound marketing?
Inbound marketing is a type of marketing that isn't intrusive. This is accomplished by delivering relevant content at the appropriate time.
Its goal is to bring users to your website by providing them with material that guides them through the buying process. We let the users find us instead of going to the users.
Inbound marketing is a catch-all phrase that refers to a variety of marketing strategies. Content marketing, SEO, marketing automation are just a few of the tactics available.
There are four major stages to inbound marketing:
- Attract
- Convert
- Close
- Delight
Attract
To draw visitors to our website, we use engaging or relevant material. This content might come in a variety of formats. Including
- Blog articles
- Social media
- Videos
- And more
The most crucial aspect of content is that it fosters trust within the user for our brand. This is how we convert a stranger into a returning website visitor.
Then we'll get to the conversion stage.
Convert
More content is used here to assist the user in resolving the problem. While the user provides us with further information about themselves.
This content is often downloaded via a form. This is what converts a visitor into a lead.
Close
We use the following at the closing stage:
- Lead nurturing
- Lead scoring
- Marketing automation
- Relevant content
to help the user make a purchase and move them along the buyer journey.
This is where we turn a lead into a customer.
Delight
Finally, inbound marketing isn't only about making a sale. We aim to make sure that our consumers are consistently delighted. This is the last step in the inbound marketing process.
We'll continue to employ inbound tactics to assist develop royalty at this level.
It's important to remember that keeping an existing client is far simpler than gaining a new one.
So now that you know how inbound marketing works.
Let's review the...
3 Pillars of an inbound marketing strategy
1. Content
This is huge in stage 1 and stage 2.
The way you attract viewers to your website is through content. And also how you convince them to give you their information...
Because content is so important. Two huge factors within inbound marketing are actually:
- Content marketing
- Search Engine Optimization (SEO)
We want to constantly be creating content that is:
- New
- Relevant
- Engaging
- Optimized for SEO
Optimize for SEO so that users can actually find your content on the search engines.
Some examples of content that can attract users are:
- Blog post articles
- YouTube videos
- Social media posts
Following types of Content are great for converting users into leads:
- EBooks
- Webinars
- Checklists
- Whitepapers
2. Conversion
How do you obtain that information in order to convert these users into leads? This is where CTAs, Forms, and Landing pages come in.
Examples of CTAs (Call to Action):
- Texts links
- Hyperlinked Images
- Buttons
A CTA can direct a visitor to a landing page where they can, for example, download an eBook or register for a webinar.
You explain your content on the landing page. So that those who are interested can learn more. Your conversion form will also be featured on the landing page.
Users who fill out the form will receive the Ebook for free.
3. Marketing Automation
Marketing automation is the final significant component of inbound marketing. Marketing automation aids your lead in taking the final step toward completing the deal.
For inbound marketing, you can use marketing automation to set up:
- Lead nurturing emails
- Sales workflows
- Lead scoring
Wrapping up
There we have it. This is only an introduction into the world of email marketing.
We will dive deeper into these topics in the near future. Subscribe to the newsletter at the top of the page.
Also, follow me on Twitter @shubmakes
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